Marketing
Tampilkan postingan dengan label Marketing. Tampilkan semua postingan
Tampilkan postingan dengan label Marketing. Tampilkan semua postingan

24 Juicy Tips For Ecommerce Content Marketing

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]:
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How to Sell Without Selling

Have you (intentionally or not) applied these principles to your sales venue? If so, how? Comments below are welcomed.:
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Startups, Stop Worrying About How You’re Going to Scale



“How am I going to scale that?”
I hear the above question constantly from fellow early-stage entrepreneurs, and I find it baffling and arrogant. If the founder of a 50-person company asked me that question, I would understand and empathize with their situation. At that level, it becomes much harder to offer a personal touch to prospects, customers, and other stakeholders. But when I hear it from startups that are a couple of founders pushing an MVP, it seems illogical and lazy.
The “personal touch” doesn’t scale well, but having it can help cause your company to scale.
Let’s examine a specific and common activity for startups: email.
1) Would you rather email 1,000 people with generic messaging and get 10 responses?
2) Would you rather email 10 people with personal messaging and get 1 response?
Many will take the first route because it’s easier, provides more data, and potentially yields a higher number of leads. But here’s what it won’t do:
  • It’s much less likely going to help you find your early evangelists or encourage anyone to want to be one. The people who are going to help tell your story are the ones who feel more personally connected to you, and that starts with you showing them you care about them.
  • It’s unlikely you’ll get the attention of the most influential prospects. People who yield influence get contacted a lot. People who get contacted a lot develop an uncanny skill of filtering through generic pitches. Yours will likely go straight to the trash bin if you’re not pulling together a tailored note.
  • It won’t show respect for the person you want to work with. Email marketing is great for keeping people informed when they’ve opted-in to general updates. Copying and pasting a pitch without a shred of personalization is an imposition on the recipient and a statement that your time is more valuable than theirs.
The above scenario only pertains to email, but it’s a good example because it represents something entrepreneurs think about day to day. Code, design, customer service, and fundraising all require attention and they usually get the focused attention from designers that they deserve. Marketing is no different. When it comes to building your early company, don’t worry about mass marketing and spend the little time you have finding the people who are going to be most passionate about what you do and set examples for others like them.
Whether it’s related to marketing or not, don’t worry about scaling until you’ve actually scaled.
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10 Marketing Tips From Neil Patel, KISSmetrics Founder



Neil Patel wasn’t able to fly in for the Technori Growth Summit in Chicago this past week, due to crazy weather. But it didn’t stop him from dropping a bomb of web marketing advice at the event via Skype.
It all starts with marketing basics:
  • Know WHO your customers are…
  • WHERE they hang out…
  • HOW to engage with them…
  • HOW to convert them into leads.
Assuming you’ve got that much figured out, here are Neil’s top 10 web marketing tips:

1. B-L-O-G.

You’ve heard it before. Here’s a reminder: Blogging is the lowest cost way to build an audience and turn them into customers. If that’s news to you, you should probably stop now and go raise an extra million dollars for your advertising budget.
Blog consistently. Neil explained that when he took a month off from blogging for one startup, it took him several months to build up his traffic again to previous levels. Above all, make sure your content teaches readers something. Make your content useful, high-value, and sharable.

2. Infographics

Gather up your data and find a designer on oDesk to do the design. He showed an example of how he used a design budget of a few hundred dollars to create an infographic that generated more than $100,000 in traffic and new customers.
Like any blog post, a great infographic should have actionable advice. Limit the information to five data points and leave plenty of whitespace.

3. Popup (Lightbox) Opt-in Box

Sure, it might irritate a tiny percentage of visitors, but the spike in email subscribers is well worth it.

4.  Drip Email Auto-Responders

Neil uses Aweber to set up a series of seven emails that go out to new subscribers. The first six should be educational, and the seventh should include your pitch. Don’t try to sell before the seventh email, because trust levels won’t be high enough yet.

5. Sidebar Widget

A little box next to your blog with a few tabs will keep visitors engaged with your content. The tabs might be “most popular,” “case studies,” and “the latest.” According to the heat mapping tool Crazy Egg (yes, this is another one of Neil’s companies), this little widget is one of the highest clicked areas of his blogs.
6. Bounce Exchange
This trick causes a pop-up box to appear when visitors leave the site. It reminds them what they’re missing out on, and invites them to come back. Again, this is an aggressive approach, but effective.

7. Long Form Sales Pages

Forget the fold. There are many possible reasons why visitors are not signing up for your product. You can address them all with a very long page that breaks down all of the benefits. Include testimonials and pay close attention to design. The Crazy Egg home page is a good example.

8. Survey Your Visitors

Tools like Qualaroo help you gather questions and input from visitors in a non-obtrusive way.

9. Test Calls to Action

“Testing button colors is lazy,” says Neil. Try customizing calls to action. Create many possible calls to action and test them. Don’t just copy the competition. Try various button styles and text.

10. Build List of Influencers, Ask Them to Share

Find a few hundred social influencers, blogs, and websites relevant to your target audience. (Again, oDesk is an inexpensive way to outsource this). Now when you post something, send an email or direct message. It could sound like this:
“Hey there, we just published some great content and I think your readers might really like it. It would be awesome if you could share!”
….or maybe…
“We’re hammering out some great content over here. Do you think your audience might be interested in a post like this?”
It sounds simple and can lead to hundreds of shares and links.
Before he signed off, Neil answered this question: “What’s your top super duper secret SEO tip?” The answer was surprising …but it’s a secret. We don’t want to give away all of Neil’s tricks!
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